Understanding Pacing Metrics
Learn how to read pacing percentages and what they mean for your campaigns.
Pacing metrics help you understand if you're on track to hit your budget targets. This guide explains each metric and how to interpret them.
Key Pacing Metrics
Daily Pacing %
Shows today's actual spend as a percentage of today's target. 100% means you're exactly on target. Above 100% indicates overspending; below 100% indicates underspending.
Interpreting daily pacing:
- 80-120%: On track (normal variation)
- 120-150%: Moderate overspending - monitor closely
- 150%+: Significant overspending - take action
- Below 80%: Underpacing - may miss monthly goals
Monthly Pacing %
Shows month-to-date actual spend as a percentage of month-to-date target. This accounts for all days elapsed in the current month.
Monthly pacing smooths out daily fluctuations. A single over-spend day isn't a crisis if monthly pacing is healthy.
Projected Spend
Based on current pacing, this metric projects your end-of-month spend. It's calculated using your average daily spend rate over the past 7 days.
Reading the Dashboard
The main dashboard color-codes pacing status for quick scanning:
Color indicators:
- Green: On track (90-110% of target)
- Yellow: Slight deviation (80-90% or 110-120%)
- Red: Significant deviation (below 80% or above 120%)