The spreadsheet template used by performance marketers to track budgets vs. actuals across every major ad channel. Free to download. No signup required to use it.
Ad Budget Tracker — April 2026
| Channel | Budget | Actual | Variance | Pacing | Status |
|---|---|---|---|---|---|
| Google Ads | $5,000 | $4,850 | -$150 | 97% | On Track |
| Meta Ads | $3,000 | $3,210 | +$210 | 107% | Overpacing |
| TikTok Ads | $1,500 | $1,100 | -$400 | 73% | Underpacing |
| LinkedIn Ads | $2,000 | $1,980 | -$20 | 99% | On Track |
| Total | $11,500 | $11,140 | -$360 | 97% | Underpacing |
+ 11 more columns including daily breakdown, MoM comparison, and notes
Multi-channel structure
Pre-built tabs for Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and a summary rollup.
Monthly budget grid
12-month layout with daily, weekly, and monthly budget columns ready to fill in.
Pacing formulas included
Built-in pacing calculations that compare actuals vs. budget and flag over/underspend automatically.
Variance tracking
Automatic variance columns show dollar and percentage difference from plan at a glance.
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Start Free Trial →“This is the exact format we used for years at the agency before switching to a proper tool. It’s the right structure.”
Paid Media Director
Mid-size digital agency
“The pacing formulas saved hours every week. I wish I had this template when I was managing things manually.”
Performance Marketing Manager
E-commerce brand
“Clean, simple, exactly what you need to get organized before you move to proper budget management software.”
Freelance Media Buyer
Independent consultant
Reviews represent the general experience of media buyers and agency professionals with spreadsheet-based budget tracking.
AdBudgetBuddy connects directly to your ad platforms and tracks budgets automatically — no copy-paste required.
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